1. Standard Banner Ads
Overview
Creative constructed in standard web-image formats, such as GIF, JPEG, PNG as well as single file flash (SWF) executions of any of the dimensions listed below are considered standard banner ads. Such creative may be hosted by Morrison Media’s internal adserving system or delivered via JavaScript redirect tags hosted by a third party ad-serving vendor.
Executions involving audio, video, datacapture etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor.
Ad Unit |
Dimensions |
File Format |
Max File Size |
Template |
Back Up Creative |
|---|---|---|---|---|---|
Leaderboard |
728 x 90 px |
flash, gif, jpeg |
30kb flash / 20kb gif/jpeg |
Download |
If you have supplied a Flash file and wish to have a fallback option for devices which do not support flash, please supply a jpeg/gif/png version in addition to your Flash file. |
Medium Rectangle |
300 x 250px |
flash, gif, jpg |
30kb flash / 20kb gif/jpg |
Download |
|
Tower |
300 x 600px |
flash, gif, jpg |
30kb flash / 20kb gif/jpg |
Download |
|
Small Rectangle |
180 x 150px |
flash, gif, jpeg |
30kb flash / 20kb gif/jpeg |
Download |
Please Note
The code below is AS2 (Action Script 2.0). To track clicks from your flash ads, the following code must be inserted into the button within your flash creative. This must be defined as being on a button instance. The clicktag variable is case-sensitive and must be specified as “clickTAG”. Download the pre-prepared templates above if you are unfamiliar with Actionscript 2.0
on (release)
{
getURL (_level0.clickTAG, “_blank”) ;
}