1. Standard Banner Ads
Overview
Creative constructed in standard web-image formats, such as GIF, JPEG, PNG as well as single file flash (SWF) executions of any of the dimensions listed below are considered standard banner ads.
Executions involving audio, video, datacapture etc. are considered as rich media banners and are required to be hosted by a third party ad serving vendor.
Ad Unit |
Dimensions |
File Format |
Max File Size |
Template |
Back Up Creative |
|---|---|---|---|---|---|
Leaderboard |
728 x 90 px |
flash, gif, jpeg |
30kb flash / 20kb gif/jpeg |
Download |
If you have supplied a Flash file and wish to have a fallback option for devices which do not support flash, please supply a jpeg/gif/png version in addition to your Flash file. |
Medium Rectangle |
300 x 250px |
flash, gif, jpg |
30kb flash / 20kb gif/jpg |
Download |
|
Tower |
300 x 600px |
flash, gif, jpg |
30kb flash / 20kb gif/jpg |
Download |
|
Small Rectangle |
180 x 150px |
flash, gif, jpeg |
30kb flash / 20kb gif/jpeg |
Download |
Please Note
The code below is AS2 (Action Script 2.0). To track clicks from your flash ads, the following code must be inserted into the button within your flash creative. This must be defined as being on a button instance. The clicktag variable is case-sensitive and must be specified as “clickTAG”. Download the pre-prepared templates above if you are unfamiliar with Actionscript 2.0
on (release)
{
getURL (_level0.clickTAG, “_blank”) ;
}
Examples
{rokbox album=|standard| title=|Standard Banner Ads :: IAB Standard Ad Units Leaderboard, Small Rectangle, Medium Rectangle and Half Page Sizes| size=|912 732|}images/examples/standard-banners/*{/rokbox}
2. Gutters
Overview
Gutter images are displayed outside of the site’s boundaries, providing a strong presence for your marketing messages and are shown to users with adequate screen resolution and screen real-estate. The background image can be changed to match your brand and the gutters have a click-through to your website. No animation is allowed in gutters. When GUTTERS + MREC AND/OR LEADERBOARD are purchased as part of a site buyout, the ads in rotation must be set to ‘First Load’.
Where possible, Gutter creative must fade into the same colour as the website background.
Specifications |
Dimensions |
File Format |
Max File Size |
Template |
|---|---|---|---|---|
Left and Right Gutters |
140 x 1050px |
gif, jpeg |
20kb gif/jpeg |
Download |
Please Note
This solution will only appear on desktop browsers.
Examples
{rokbox album=|Futures| title=|Gutters :: An example of gutters on the Surfing Life website| size=|960 525|}images/examples/gutters/*{/rokbox}
